Best Digital Marketing Certificate Course in Surat

5 Months Master Digital Marketing Certificate Course

This is the most advanced Digital Marketing course of Surat and rest of the South Gujarat region. The modules of the course program is designed by keeping the context of Indian market in the mind. The need of the Indian market and Indian customers is very different and a marketer must consider the context before starting the implementation.

We understand that every person is not IT savvy and not every individual understands the marketing. Keeping these facts in the mind, we have designed the Industry oriented digital marketing advanced level course. Course consists of 10 modules that covers marketing strategy building, conceptualization, technical aspects and conversions through desktop and mobile devices.

Along with 5-month continuous learning, we provide 3 months of internship for the students at our digital marketing agency. The students get hands-on experience with the agency clients. They work on creating strategies for businesses stretching several industries.

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Our Modules

Principles Of Marketing & Business Model

What is Digital Marketing
Why Digital Marketing
Traditional v/s Digital Marketing
What is Marketing
Marketing process
Values and Satisfaction in service industry
Selling v/s Marketing
Media selection
Strategic implementation of Marketing Mix and PLC
Types of consumer market customers and their buying decision process
Organizational buying decision process
How to define annual marketing budget
Bases for Segmentation
Targeting and Positioning
Positioning errors
Gap model
Dimensions to create a brand

Basics Of Website, Server & HTML

How to build an effective website
Steps to build a marketing-oriented website
How to choose website development company
Types of website
Client-server architecture
Basic terminologies of networking
Network protocols
How to select domain name
Domain name reselling
Types of server web space
Cpanel operation and file management
What is HTML and its editors
HTML structure
HTML tags and attributes
Understanding CSS

Search Engine Optimization(SEO)

What is online search
What is Search Engine Optimization
History of Search Engine
History of core Google updates
Segmentation based on search behaviour
What is SEO
Understanding WWW
How search engine works (context of Google)
Understanding web crawlers and its activity
Search process
Keywords – Lifecycle, Types, Classification
Sources of keywords
LSI keywords
BERT and SMITH updates
Types of SEO
Top black hat and white hat SEO techniques
On-page SEO techniques
Off-page SEO techniques
Sitemap
Robot exclusion standard
Redirection of pages
Open Graph Protocol
Setting up different types of schema
Understanding
Accelerated Mobile Pages
SEO of WordPress website
Google Analytics
Google Search Console
Google My Business
Bing places
Yoast Configuration
RankMath Configuration
Post and Page optimization
Permalink optimization
Media optimization

Search Engine Marketing(SEM)

What is Search Engine Marketing
Strategy and Search marketing
Types of ads
When to run ad campaigns
5 pillars of Google ads success
Ad Rank
Ad Rank Thresholds
Quality score
Understanding search ads
‘Campaigns’ in Google ads
‘Ad groups’ in Google ads
Google ads goals
Campaign types
How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
Conversion setting
Creating remarketing list
How to run dynamic display ad campaign
Setting up Google Merchant Centre
Keyword planner to forecast keywords
Reports in Google Ads

Basics Of Creative Designing

Introduction to design
Color Theory
Font Psychology
How to create Ad Images that gets clicks
Social Media creatives – Do’s & Don’ts
Online tools and websites for designing
Basics of Photoshop & Adobe Illustrator

Social Media Marketing

Why Social Media
Social media history
Facebook:

Why Facebook
Facebook engagement model
Facebook Business page types
Optimizing business page – checklist
How to get organic page likes
Types of posts
Facebook Insights
Setting up pixel – base and event specific
Setting up offline audience
Retargeting list
Facebook ad campaigns – planning and execution
Monthly editorial

Instagram:

Twitter

Why Pinterest for marketing
Profile optimization
Strategy to create boards that attract followers
How to get organic followers
Types of pins
How to optimize ‘Tried’
Understanding infographics
Infographics tools
Analytics
Monthly editorial

YouTube:

How to optimize YouTube channel
Optimization checklist
Optimization of info cards and end screen
Decoding algorithm
YouTube audience behavior
Algorithm factors correlating with YouTube search ranking
Competitor analysis tools
Tags and optimization tools
Algorithm hacks

Snapchat

Type of content on Snapchat
Use of Features in Marketing
How to increase followers?

Content Marketing

WordPress Website Development

Local hosting setup. Install WordPress on PC or Mac computer & on serve
Navigate around the WordPress dashboard, know what everything does and how to use it.
Learn the features of WordPress
Create pages and posts & understand its difference.
Create custom menus and navigation systems for visitors and search engines.
Terminologies & its use, post categories and tags.
Configuration of WordPress site
Plugins & themes. How to find/install them.
Create a static homepage & blog page

Affiliate Marketing

What is Affiliate Marketing?
Fundamentals of Affiliate Marketing
Affiliate Marketing Business Model
What is Affiliate Network
Niche Selection
Micro Niche v/s Broad Niche
How to find Best Niche
Competitor Spy
Writing Content
Blog Structure
Setting Pillar Page
Add essential Pages to your blog
Writing content that brings sales
How to drive Traffic
Quora
Forum
Quora Ads
Link Building
Profile Creation
Blog Comment
Link Clocking
Amazon Affiliate Marketing
How to find product
Find products that bring sales
How to set up Affiliate Marketing blog that generates sales
Tools and plugin set up
How to find Adv

Online Reputation Management

The Digital Marketing course is the classroom course and every student go through the evaluation process. The evaluation process includes Case study solution and written examination. Interested to know more? Call on +919825656211 to book an appointment!

How does Digital Marketing Help in Personal Growth?

Learning digital marketing does not only help you in your business or career. It also helps you in making you a personal brand. Even if you do not like marketing, you must make your professional brand strong over internet

Industry Updates

Get updated with latest trends

Personal Brand

Digital presence with professional identity

Career Path

Define mission & vision clearly

Global Mentoring

Mentor those who are not in vicinity

Follower Base

Build a strong follower base

Networking

Network with likeminded thought leaders.

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How does Digital Marketing Help in Business Growth?

Marketing of own business requires a professional approach. Other than digital media, no other platform is under the control of the business owner. Take total charge of digital media and learn strategic and technical ways to take your business to another level.