Digital Marketing Certificate course

5 Months Master Digital Marketing Certificate Course

This is the most advanced Digital Marketing course of Surat and rest of the South Gujarat region. The modules of the course program is designed by keeping the context of Indian market in the mind. The need of the Indian market and Indian customers is very different and a marketer must consider the context before starting the implementation.

We understand that every person is not IT savvy and not every individual understands the marketing. Keeping these facts in the mind, we have designed the Industry oriented digital marketing advanced level course. Course consists of 10 modules that covers marketing strategy building, conceptualization, technical aspects and conversions through desktop and mobile devices.

Along with 5-month continuous learning, we provide 3 months of internship for the students at our digital marketing agency. The students get hands-on experience with the agency clients. They work on creating strategies for businesses stretching several industries.

Our Modules

  • What is Digital Marketing
  • Why Digital Marketing
  • Traditional v/s Digital Marketing
  • What is Marketing
  • Marketing process
  • Values and Satisfaction in service industry
  • Selling v/s Marketing
  • Media selection
  • Strategic implementation of Marketing Mix and PLC
  • Types of consumer market customers and their buying decision process
  • Organizational buying decision process
  • How to define annual marketing budget
  • Bases for Segmentation
  • Targeting and Positioning
  • Positioning errors
  • Gap model
  • Dimensions to create a brand
  • How to build an effective website
  • Steps to build a marketing-oriented website
  • How to choose website development company
  • Types of website
  • Client-server architecture
  • Basic terminologies of networking
  • Network protocols
  • How to select domain name
  • Domain name reselling
  • Types of server web space
  • Cpanel operation and file management
  • What is HTML and its editors
  • HTML structure
  • HTML tags and attributes
  • Understanding CSS
  • What is online search
  • What is Search Engine Optimization
  • History of Search Engine
  • History of core Google updates
  • Segmentation based on search behaviour
  • What is SEO
  • Understanding WWW
  • How search engine works (context of Google)
  • Understanding web crawlers and its activity
  • Search process
  • Keywords – Lifecycle, Types, Classification
  • Sources of keywords
  • LSI keywords
  • BERT and SMITH updates
  • Types of SEO
  • Top black hat and white hat SEO techniques
  • On-page SEO techniques
  • Off-page SEO techniques
  • Sitemap
  • Robot exclusion standard
  • Redirection of pages
  • Open Graph Protocol
  • Setting up different types of schema
  • Understanding
  • Accelerated Mobile Pages
  • SEO of WordPress website
  • Google Analytics
  • Google Search Console
  • Google My Business
  • Bing places
  • Yoast Configuration
  • RankMath Configuration
  • Post and Page optimization
  • Permalink optimization
  • Media optimization
  • What is Search Engine Marketing
  • Strategy and Search marketing
  • Types of ads
  • When to run ad campaigns
  • 5 pillars of Google ads success
  • Ad Rank
  • Ad Rank Thresholds
  • Quality score
  • Understanding search ads
  • ‘Campaigns’ in Google ads
  • ‘Ad groups’ in Google ads
  • Google ads goals
  • Campaign types
  • How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
  • Conversion setting
  • Creating remarketing list
  • How to run dynamic display ad campaign
  • Setting up Google Merchant Centre
  • Keyword planner to forecast keywords
  • Reports in Google Ads
  • Introduction to design
  • Color Theory
  • Font Psychology
  • How to create Ad Images that gets clicks
  • Social Media creatives – Do’s & Don’ts
  • Online tools and websites for designing
  • Basics of Photoshop & Adobe Illustrator
  • Why Social Media
  • Social media history
  • Facebook:
    • Why Facebook
    • Facebook engagement model
    • Facebook Business page types
    • Optimizing business page – checklist
    • How to get organic page likes
    • Types of posts
    • Facebook Insights
    • Setting up pixel – base and event specific
    • Setting up offline audience
    • Retargeting list
    • Facebook ad campaigns – planning and execution
    • Monthly editorial
  • Instagram:
    • Decoding Instagram algorithm
    • How to get organic results
    • Instagram post funnel
    • Instagram story funnel
    • Story design apps
    • How to generate and use Hashtags
    • Analytics
    • Monthly editorial
  • LinkedIn
    • Optimizing LinkedIn profile
    • Decoding profile algorithm
    • Steps to create awesome master profile
    • Business page for marketing
    • Optimizing business page
    • Showcase page
    • Optimizing group
    • Analytics
    • LinkedIn Ads planning and execution
    • Custom audience
    • Remarketing list
    • Conversion setting
    • Monthly editorial
  • Twitter
    • Twitter profile optimization
    • Types of tweets to get organic result
    • Twitter funnel
    • Twitter tools
    • List creation and leveraging content
    • Moment creation and optimization
    • Analytics
    • Remarketing list
    • Conversion setting
    • Twitter Ads
    • Monthly editorial
  • Pinterest
    • Why Pinterest for marketing
    • Profile optimization
    • Strategy to create boards that attract followers
    • How to get organic followers
    • Types of pins
    • How to optimize ‘Tried’
    • Understanding infographics
    • Infographics tools
    • Analytics
    • Monthly editorial
  • YouTube:
    • How to optimize YouTube channel
    • Optimization checklist
    • Optimization of info cards and end screen
    • Decoding algorithm
    • YouTube audience behavior
    • Algorithm factors correlating with YouTube search ranking
    • Competitor analysis tools
    • Tags and optimization tools
    • Algorithm hacks
  • Snapchat
    • Type of content on Snapchat
    • Use of Features in Marketing
    • How to increase followers?
    • What is inbound marketing
    • Inbound methodology
    • What is content
    • 6WH model of content marketing
    • Identifying Buyers persona
    • Understanding Buying cycle
    • What is blog
    • Blog structure
    • How to write a successful blog
    • How to optimize blog for SEO
    • What is case study
    • Steps to write a case study
    • How to execute case study on website
    • Why Email
    • How to get Email IDs
    • Steps to start Email marketing
    • Email dripping model
    • Local hosting setup. Install WordPress on PC or Mac computer & on serve
    • Navigate around the WordPress dashboard, know what everything does and how to use it.
    • Learn the features of WordPress
    • Create pages and posts & understand its difference.
    • Create custom menus and navigation systems for visitors and search engines.
    • Terminologies & its use, post categories and tags.
    • Configuration of WordPress site
    • Plugins & themes. How to find/install them.
    • Create a static homepage & blog page
    • What is Affiliate Marketing?
    • Fundamentals of Affiliate Marketing
    • Affiliate Marketing Business Model
    • What is Affiliate Network
    • Niche Selection
    • Micro Niche v/s Broad Niche
    • How to find Best Niche
    • Competitor Spy
    • Writing Content
    • Blog Structure
    • Setting Pillar Page
    • Add essential Pages to your blog
    • Writing content that brings sales
    • How to drive Traffic
    • Quora
    • Forum
    • Quora Ads
    • Link Building
    • Profile Creation
    • Blog Comment
    • Link Clocking
    • Amazon Affiliate Marketing
    • How to find product
    • Find products that bring sales
    • How to set up Affiliate Marketing blog that generates sales
    • Tools and plugin set up
    • How to find Adv
    • What is reputation
    • What is corporate reputation
    • How corporate reputation is built
    • Need of ORM
    • Why a company needs ORM
    • How to understand ORM
    • Benefits of ORM
    • Live cases of non-ORM
    • Reputation management steps
    • What and where to monitor
    • How to protect reputation
    • ORM tools

      The Digital Marketing course is the classroom course and every student go through the evaluation process. The evaluation process includes Case study solution and written examination. Interested to know more? Call on +919825656211 to book an appointment!

    How does Digital Marketing Help in Personal Growth?

    Learning digital marketing does not only help you in your business or career. It also helps you in making you a personal brand. Even if you do not like marketing, you must make your professional brand strong over internet

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    Industry Updates

    Get updated with latest trends

    Personal Brand

    Digital presence with professional identity

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    Career Path

    Define mission & vision clearly

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    Global Mentoring

    Mentor those who are not in vicinity

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    Follower Base

    Build a strong follower base

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    Network with likeminded thought leaders.

    How does Digital Marketing Help in Business Growth?

    Marketing of own business requires a professional approach. Other than digital media, no other platform is under the control of the business owner. Take total charge of digital media and learn strategic and technical ways to take your business to another level.

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    Strategic Approach

    Business model & custom strategy building

    Search Engine Optimization in Surat

    Most cost-effective marketing channel

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    Bang on Target

    To attract and covert target audience

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    Great ROI

    High relevancy of return on investment

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    Effectiveness of conversion

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    On the Go analysis

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    Marketing round the clock

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    Long Retention

    Client engagement

    Get Trained from the Digital Marketing Practitioners

    Digital Marketing Trainer
    Bhautik Sheth

    Chief Trainer (13 years of exp.)

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    Divya Mistry

    SEO Trainer ( 3 years of exp.)

    Social Media Marketing Trainer Surat
    Isha Raval

    Marketing Fundamentals & Social Media Marketing (4 years of exp.)

    Social Media Trainer Surat
    Siddhi Jain

    SEO & Social Media Marketing (3 years of exp.)

    team member
    Reshma Rohida

    Training of Designing tools (2 years of exp.)

    Specialist - SEO & Client Service
    Manisha Srivastava

    Asst.Trainer-HTML & SEO and Coordinator-Internship

    Guest Trainer

    Digital Marketing Trainer
    Brijesh Soni

    Trainer - Affiliate Marketing

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    Dhara Upadhyay

    Trainer- Interview Skills

    WhatsApp Us Call Us

    That's our Student's Words

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    The iVIPANAN Advantage

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    3 Months Intenship on LIVE Projects

    Implement knowledge on our live projects during internship

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    Agency Experience

    Learn Agency-style Experience & Client Pitching

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    100% Job Assistance

    We assist in placement when come across any requirements

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    Lifetime FREE Learning

    Become a part of our community for regular updates

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    Lifetime Mentoring

    Take advantage of our community to get mentorship for career/business

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    MOUs signed Top Colleges & Universities

    Aim to provide industry exposure to students by associating with multiple colleges & universities.

    Students Trained
    Students Placed
    Students Started Business
    Cumulative Experience

    Do You Have Any Questions?

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