Google March 2025 Core Update makes SEOs scrutinise their search results more closely.

This is the time of year when SEOs must prepare themselves to ensure the survival of their projects.

The core update rolled out on 13th March 2025 and will take around two weeks to complete the rollout globally.

Google’s data shows that 40% of previously high-ranking websites have seen drops since the update began rolling out.

Industry experts are already predicting that this shift could again alter the SEO best practices.

This hints that the SEO KPIs should include monthly visits and website engagement. Along with this, SERP metrics such as AI overview presence and zero-click searches.

The reasoning is obvious, as Google already confirmed in Google I/O 2024 that it leverages AI advancements to anticipate user needs and deliver a more proactive experience.

This update demands immediate action, and here are the key takeaways from the Google March 2025 Core Update.

1. Content Quality Matters More Than Ever

Google’s update now prioritises content that demonstrates expertise and depth. Websites with rich, well-researched material thrive, while shallow content vanishes from top results.

For example, healthcare websites with expert-authored content and trusted references are climbing the ranks. Meanwhile, sites relying on generic, keyword-stuffed content are falling behind.

Prioritise content written by industry experts.

Showcase the author’s bio and use credible sources to reinforce authority.

2.  User Intent is the Key to Visibility

Google’s improved understanding of search intent is shaking things up.

Content that directly addresses what users want is winning.

E-commerce websites that provide detailed reviews and in-depth buying guides are dominating.

Thin descriptions are no longer enough.

Conduct intent-focused keyword research. Deliver concise, actionable answers to user queries.

3.  EEAT Takes Center Stage

Google’s focus on Experience, Expertise, Authoritativeness, and Trustworthiness is raising the stakes.

Websites in finance, healthcare, and education that lack clear credibility are being pushed down.

In a recent Google study, sites with strong author credentials and authentic customer reviews outperformed competitors by 30% in search visibility.

For example, a small travel agency specialising in wine and culinary tours in Tuscany can boost EEAT by featuring detailed bios of their expert guides; customer reviews that describe memorable vineyard visits and cooking classes can further enhance trust. 

Featuring user-generated content (UGC), such as guest photos enjoying wine tastings or dining with chefs, adds authenticity and social proof, improving search visibility and attracting more travellers

You can take advantage of multiple platforms apart from search engines to strengthen the overall digital brand presence, as covered by Bhautik in the industry session for SGCCI. 

4.  Technical SEO stays untouched

Google’s update is cracking down on slow, poorly optimised websites. Speed, mobile responsiveness, and structured data are now crucial for success.

In a test conducted by SimilarWeb, websites that improved their page speed by 20% saw a 15% boost in search visibility following the update.

Perform technical SEO audits regularly. Use tools like Google Search Console and PageSpeed Insights  to identify performance gaps.

5.  Local SEO Gains Ground

Local businesses can no longer ignore SEO tactics. Google now favours businesses with accurate listings, positive reviews, and location-specific content.

A recent report shows that businesses with updated Google Business Profiles saw a 25% boost in map pack visibility since the update rolled out.

Keep your Google Business Profile accurate. Collect customer reviews and publish content tailored to your local audience.

Brands that prioritise meaningful content, meet user intents and strengthen technical SEO will dominate the digital space.

To stay ahead, businesses must adopt these best practices and continuously refine their strategies.

SEO is no longer about quick fixes, it’s about building long-term value through quality content, trust signals, and seamless user experiences.

In the future, updates will continue to reward brands that offer personalised, relevant, and engaging content.

By following the best practices, businesses can strengthen their SERP during such search volatility and turn challenges into growth opportunities.