Category: Digital Marketing

Google never remains constant in terms of how websites rank on its SERP. Google’s core updates relentlessly reshape organic results. Marketers adapt to these changes for sustainable organic growth. Outdated tactics fail if they do not prioritise user experience and deliver genuinely helpful content. The evergreen question remains: How do you rank a landing page […]

As we celebrate Women’s Day, it’s important to recognise women’s strength, resilience, and limitless potential. Despite their capabilities, many women in India struggle to find sustainable career opportunities. This happens due to societal norms, rigid work structures, and personal commitments. Many talented women are left with unfulfilled ambitions and limited financial independence. However, the digital […]

The temptation of digital marketing has surged in India, making it a sought-after skill set. This surge has unfortunately attracted unscrupulous players, with many institutes in India prioritising profit over genuine training. Due to the growing demand for skill development, many digital marketing institutes in India have started to mislead students to sell their courses. […]

Table of Contents Business growth depends on many factors. Marketing tops the chart if management avoids some marketing mistakes. Recently, I was invited to address 40-odd business owners at Progress Alliance in Surat. The group works together to help each other with personal development and business growth.  They asked me to guide them through my […]

Table of Contents Annual Digital Marketing Strategy for Academic Institutes is a big-time need. For educational institutions, particularly those in Gujarat, marketing is crucial to attracting students and sustaining growth. Many colleges and universities still depend heavily on traditional seasonal advertising campaigns that run primarily during the peak admission season from March to July. While […]